A Website is now a days is not limited to just a page having information about the services or organization. In earlier days a website with simple description was enough and also the user was not aware of the content. The reason behind this is that in early days online activities was not so active over the internet and the website built was just the source of information only and nothing any thing else.
Now a days establishing a good website is very much essential keeping in mind all the things from quality content, home page to even header and footer of the website. A good business website represent the organization and plays a key role in growing the business and meeting the required goals. An effective website does nothing more than wasting time and money.
Some Important Key Factors for a Successful Business Website:
1. Goal Identification: This is the most primary step to website. Plan your goals what is your expectation from the website, what would be the design platform that means website would be static or dynamic and every thing from website name to logo, title and tag-line. All these depend upon the goals.
2. Target Audience: Website is not created for organization or not created because it is mandatory. It is created for growing business by creating lead generation and leads are generated only by the audiences. So its clearly understood that one must create website keeping in mind the audience requirement. Audience always click on the website expecting to fulfill their requirement and if not so then it is just a dummy page. Target the audience by making a list of keywords of their interest and monitor the website whether it is suitable for target audience or not.
3. Homepage Design: Home page is the key factor to decide the mindset of the audience because first impression is the last impression which is only decided by the home page. Other pages are also equally important but the front page contributes a major part to decide the bounce rate of a website.
4. Call to Actions: Call to actions are used for immediate response to user like call now, buy now etc, which guides the users for next step to do which can ultimately turn into business leads or conversions. Call to actions should be designed in such a way that simultaneously visitor would be able to know more about the product or services. Impressive call to action must be effective enough that convinces the visitor to commit purchase even if they was not willing to do earlier.
5. Importance of About Us page : Adding something about the company allows visitor to tell more about services and working methodology. Information present should be attractive and presented in an effective manner that looks natural.
6. Marketing Strategy: Making online presence of a website is equally important which includes pay per click advertising, Search Engine Optimization, email marketing and social media.
7. Proper elements: Website elements like images and links should be perfect. Broken images and links make the site slow and sloppy which lets the website down at the first stage only. Audit the website time to time, check the links and ensure that they are clickable.
8. Define Metrics and Reviews: Keep monitoring and tracking the website performance to check that if it is meeting the required goals or not.
Evaluating the website performance including (designing and development) and creativeness on various aspects make the website foundation strong. Additional communicate with the other companions who has a website of the same niche and utilize the strategy of back linking together and do whatever for promoting the website.